A good advertising copywriter knows her audience. She knows what consumers want, and she knows what product features and benefits to write about to persuade consumers to buy.
As resume writers, we must do the same. We must know what our client’s prospective employers want, and we must know how to write copy that will persuade hiring managers to “buy” … or, in the job-search scenario, “hire” our client.
The reader must come first when it comes to resume strategy. Our aim as résumé writers is to focus on how the candidate can deliver what an employer needs.
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