From Transactional to Valuable: Building a Streamlined Sales System with Legs
How well are you prepared to respond to potential client inquiries with speed, confidence and masterful relationship management? Do you have a structured sales system in place that will help you close large client deals—a system that allows you to control the timing, direction and purpose of each “conversation?” Or, do you fall into a trap—time after time—responding to FAQs (you know, the ones you could write a book on) that block your “value message” and “sales mission?” If you think about how you operate your business, do you find that you enjoy selling your services, or do you feel “icky”—that selling is a necessary evil, and standard fare for running a private service practice? Well, there are low-cost / low-tech answers to help you grow a critical piece of your business.
This teleseminar will teach you how to:
- Develop a streamlined, easy-to-execute system that will help you close more sales—and more profitable ones.
- Use materials, documents and tools that you already have to build your system.
- Ask the right questions to expertly manage the relationship from inception.
- Find your niche audience and market to it while building your reputation and authenticity with a growing, loyal base. You’ll use your new sales system to accomplish this goal.
Your takeaway: a focused, organized sales plan for a virtual résumé/career practice that grows your business from transactional to valuable.
While attendance in a previous teleseminar is not a requirement, this teleseminar will be a supplement to ideas presented in "Exceptional Writing: Turning Standard Content into Effective & Memorable Prose."
An expert executive coach, writer, speaker, and business and branding strategist, Phyllis Shabad is a deft storyteller and an astute career and business thinker who helps her clients develop innovative career-marketing portfolios for client communications and job-search campaigns. Her powerful coaching skills were sharpened on Wall Street at two major banks, where she coached, developed, and delivered training workshops to financial services executives and senior managers. Later, she founded and grew a highly regarded career and business-consulting firm that serves Fortune 500 leaders.
Native New Yorker Phyllis is a well-educated (BA, MS) and world-traveled veteran of three successful career transitions, who began her career teaching English and journalism. Her work is published in numerous career books, and clients have branded her as a master writer and coach for the content, design, and strategy she creates. She is a co-founder of the National Résumé Writers' Association and served on its first national Board of Directors; she also served on the board of The American Society for Training & Development's Westchester Mid-Hudson Chapter. Phyllis achieved certifications as a Reach Strategist in Personal Branding, 360Reach analyst, and Job & Career Transition Coach. Other certificates include Train the Trainer from the American Management Association and the renowned Writers' Workshop from New School University.