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Exceptional Writing (Non-Member)
Exceptional Writing (Non-Member)




This teleseminar qualifies as a CEU credit!
Exceptional Writing: Turning Standard Content into Effective & Memorable Prose
Phyllis Shabad

Challenged to express achievement stories with writing that is crisp, compelling and sharp, the résumé writer must have a process mindset that keeps language fresh and respects each client’s voice. Producing high-quality copy is hard enough; what is even harder is developing copy solutions that turn bland bullets into must-read, differentiated content that decision-makers will take pleasure in reading. Too often, résumé writers lose their passion for expression simply because they feel bound by repetitive language, restrictive patterns and limiting options to get to an excellent result. Well, it’s time to break out of the writing rut that we have all faced at one time. In this one-hour teleseminar, the writer will learn to:

  • Identify and eliminate hackneyed phrases and key word sets that keep the reader from addressing the critical core content.
  • Plan a resume product that integrates the client’s communication style, personal brand and thought process with his/her words.
  • Write resumes and other career products using more sophisticated language yet with an improved readability rate.
  • Develop a writing habit that is FUN and RELIABLE, and tools that are COMMERCIALLY USEFUL and SPEED PROJECT EXECUTION.


An expert executive coach, writer, speaker and business and branding strategist, Phyllis Shabad is a deft storyteller and an astute career and business thinker who helps her clients develop innovative career-marketing portfolios for client communications and job-search campaigns. Her powerful coaching skills were sharpened on Wall Street at two major banks where she coached, developed and delivered training workshops to financial services executives and senior managers. Later, she founded and grew a highly regarded career and business-consulting firm that serves Fortune 500 leaders. Native New Yorker Phyllis is a well-educated (BA, MS), world-traveled veteran of three successful career transitions who began her career teaching English and journalism. Her work is published in numerous career books, and clients have branded her as a master writer and coach for the content, design and strategy she creates. She is a co-founder of the National Résumé Writers’ Association and served on its first national Board of Directors; she also served also on the Board of The American Society for Training & Development’s Westchester Mid-Hudson Chapter.

Phyllis achieved certifications as a Reach Strategist in Personal Branding, 360Reach analyst, and Job & Career Transition Coach. Other certificates include Train the Trainer from the American Management Association and the renowned Writers’ Workshop from New School University.
 
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