Creating and Selling Personal Marketing Plans
Barbara Safani, NCRW, CPRW, CERW, CCM
You’ve just completed a fabulous resume and cover letter for your client. Now what? How do you ensure that your client is using their marketing collateral effectively? Personal marketing plans provide a roadmap for your clients and a focusing document that can be used during networking and informational interviews to generate conversations, communicate value and personal brand, target key companies, and find decision makers. In this teleseminar, participants will:
- Gain an understanding of the key components of personal marketing plans.
- Learn how to interview clients to create personal marketing plans.
- Receive a template and examples of personal marketing plans.
- Discover ways to pitch, price, and package this add on service to create more robust job search packages for clients.
Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.