B-3 Cover Letters: Brief. Bold. Brilliant!
Susan Whitcomb

Are your clients’ cover letters getting read? Recruiters and hiring managers are overwhelmed and out of time. In a world of Web 2.0, the immediacy of social media, and the understaffing of a recession, cover letters need to be brief, relevant, and packed with ROI. Today, many cover letters don’t get read if they’re too long, too copycat, or too self-absorbed. The seismic shift toward micro-messaged, Twitter-esque communications makes value-infused cover letters an essential practice. Your clients will get noticed in a sea of top talent with a tantalizing “power note” that takes them from “yawn” to “Yes!”

Takeaways:

• Learn why short-form cover letters are essential in today's economy
• Learn the formula to write a “5-Point Power Note”
• Deconstruct the ruthless editing that transformed cover letters from boring-and-old to brief-and-bold!
• Discover secrets to writing faster while delivering even greater value